Senior engineering for small business
I'm Sam Goodger — a Sydney-based senior software engineer helping small businesses operate better online and behind the scenes.
What I do
Goodger Development is a technology consultancy — not a web agency. I help small businesses across Australia fix what's slow, broken, or costing too much. Websites are often part of the answer, but so are search visibility, workflow bottlenecks, fragmented branding, and tooling that doesn't match how the business actually runs.
How I work
I learn your business first, recommend only what you need, and stay accountable after launch.
- The simplest setup that does the job — static hosting, modern frameworks, honest CMS recommendations.
- Transparent pricing, no padding. Savings on hosting and maintenance passed through honestly.
- Bridge the IT gap for owners who aren't technical. Explain tradeoffs so you can decide.
Design & boundaries
I'm a developer and technical strategist, not a designer. For logos, brand identity, or custom visual design, bring your own designer — I'll build to their specs. Happy to recommend or coordinate design help when you need it.
Sydney-first, not Sydney-only
I'm based in Sydney and prefer local work where we can meet in person — store visits, handover training, and seeing how things run on your devices. Most audits, builds, automation, and ongoing support run fine remotely across Australia. I grew up in New Zealand — if you're a Kiwi business and the fit is right, get in touch; I'll take it case by case.
Let's work together
Whether something's broken, slow, or just unclear — start with a free audit or a conversation.