No-nonsense web development & tech for Australian small businesses.
Sydney-based senior engineer for tradies, cafes, and local services — fix what's slow, broken, or costing you leads. Plain English, fixed quotes, no agency runaround. Australia-wide.
What I can help with
Six ways I help Australian small businesses run better online and behind the scenes. Pick the one that sounds like your problem — each page explains what you get, what it costs roughly, and how to start.
Websites
Build a new site, fix what's broken, or rebuild without agency overhead. Fast, secure, and built to your designs.
New builds from $1,000 · fixes from $500
Website services →
SEO optimisation
Technical SEO and Google visibility — speed, crawlability, and search presence. Not copywriting or link building.
Free check · full audits from $99
SEO services →
Workflow automation
Connect your tools and cut the manual admin between email, forms, and job systems.
Discovery from $400 · builds from $1,500
Automation services →
AI tooling
Practical AI — draft reports, search your docs, and automate repeatable work. Safe adoption, human review built in.
Scoped per project
AI services →
Websites that bring in work
A fast, modern site built to your brand — or a fix for the one that's slow, broken, or quietly losing you leads.
- New builds & rebuildsModern marketing sites and rebuilds without agency overhead — deployed and handed over properly.
- Fixes & performanceSlow load times, mobile issues, and broken forms sorted — with before/after proof, not vague promises.
- Get found on GoogleClean, crawlable builds so the right people can actually find you.
Automation that gives you time back
Connect the tools you already use and cut the manual admin between email, forms, quotes, and job systems.
- Fewer manual stepsRetype-once workflows that stop data bouncing between inboxes and spreadsheets.
- Systems that talkConnect your CRM, email, forms, and invoicing so they actually work together.
- Built around youAutomation shaped to how your business really operates — not a rigid template.
Practical AI, safely adopted
Real AI for admin, reports, and repeatable work — with human review built in, not hype.
- Draft & summariseReports, replies, and documents in a fraction of the time — in your voice.
- Search your own docsInstant answers pulled from your business's own knowledge and files.
- Human in the loopSafe adoption with review and guardrails — you stay in control of what goes out.
How I work
Senior engineering judgement for small businesses — not volume agency throughput.
Right-sized
The simplest setup that does the job. No WordPress-for-a-brochure when static hosting will do.
Honest economics
Transparent costs and ROI in plain numbers — including when the honest answer is to leave your current vendor.
Business-first
I learn how your business actually works before prescribing technology.
Plain English
No jargon-as-status. You'll understand what we're doing and why.
Proof over promises
Before/after evidence and measured results — not buzzwords.
Accountable
If something breaks, you hear from me — not the other way around.
Ready to talk?
Start with a free audit, or email me your URL — I'll tell you straight what needs fixing and what doesn't.