No-nonsense web development & tech for Australian small businesses.
Sydney-based senior engineer for tradies, cafes, and local services — fix what's slow, broken, or costing you leads. Plain English, fixed quotes, no agency runaround. Australia-wide.
Discover & advise
Business-first assessment before prescribing tech — how you show up online, whether Google can find you, mobile speed, and ops bottlenecks.
- Search rankings, Google Business profile, directory listings, and messy domain setups — in plain English.
- Crawl issues, indexation, and mobile speed — not copywriting or link building.
- Google performance report plus business-impact priorities and a realistic estimate before you commit.
Improve & deliver
Implementation once scope is clear — performance fixes, workflow automation, and integrations that save time and money.
- Theme and code changes with before/after proof — not vague promises about speed.
- Connect systems, reduce manual steps, and build integrations around how you actually operate.
- White-label performance and build work for designers and agencies — you keep the client relationship.
Build & run
Websites and tools built to your designs, then deployed and supported the way that suits your business.
- I'm a developer, not a designer — bring your designer or I can help coordinate visual work.
- Static and serverless by default — fast, cheap, secure. WordPress and other stacks scoped honestly when needed.
- Hand off the keys or stay on a simple care plan — proactive when things break, not radio silence.
How I work
Senior engineering judgement for small businesses — not volume agency throughput.
Right-sized
The simplest setup that does the job. No WordPress-for-a-brochure when static hosting will do.
Honest economics
Transparent costs and ROI in plain numbers — including when the honest answer is to leave your current vendor.
Business-first
I learn how your business actually works before prescribing technology.
Plain English
No jargon-as-status. You'll understand what we're doing and why.
Proof over promises
Before/after evidence and measured results — not buzzwords.
Accountable
If something breaks, you hear from me — not the other way around.
Ready to talk?
Start with a free audit, or email me your URL — I'll tell you straight what needs fixing and what doesn't.