[{"data":1,"prerenderedAt":270},["ShallowReactive",2],{"service-websites":3,"services-index":113,"faqs":171},{"id":4,"title":5,"body":6,"cta":7,"deliverables":22,"description":42,"extension":43,"eyebrow":44,"faqCategory":45,"icon":46,"intro":47,"meta":48,"navigation":49,"path":50,"priceSignal":51,"pricing":52,"relatedServices":88,"sections":92,"seo":108,"showAuditCta":49,"slug":45,"stem":111,"variant":45,"__hash__":112},"servicePages\u002Fservices\u002Fwebsites.yml","Small business website design & development",null,{"title":8,"description":9,"links":10},"Need a new site or a fix?","Start with a free check — I'll tell you straight whether you need a rebuild, a targeted fix, or nothing at all.",[11,16],{"label":12,"to":13,"size":14,"trailingIcon":15},"Free website audit","\u002Fcheck","xl","i-heroicons-magnifying-glass-circle",{"label":17,"to":18,"size":14,"color":19,"variant":20,"trailingIcon":21},"Get in touch","\u002Fcontact?service=websites","neutral","subtle","i-heroicons-arrow-right",{"title":23,"description":24,"items":25},"What's included","Everything that goes into a site that earns its keep.",[26,30,34,38],{"title":27,"description":28,"icon":29},"New marketing sites","Modern brochure sites — typically up to five pages, with working forms, built and deployed end to end.","i-heroicons-plus-circle",{"title":31,"description":32,"icon":33},"Fixes and performance work","Theme and code changes with measured before-and-after proof — not vague promises about speed.","i-heroicons-bolt",{"title":35,"description":36,"icon":37},"Brochure rebuilds","The same content on faster hosting that's easier to maintain — often near-zero infrastructure cost.","i-heroicons-arrow-path",{"title":39,"description":40,"icon":41},"Launch and handover","DNS, SSL, testing, and clear documentation — take the keys yourself or stay on a simple care plan.","i-heroicons-rocket-launch","New websites, fixes, and rebuilds for Australian small businesses — built properly by a senior engineer, not churned out by an agency.","yml","Websites","websites","i-heroicons-globe-alt","Whether you need a brand-new website, a fix for the one you've got, or a full rebuild, you want it done once and done properly. I'm a Sydney-based senior software engineer who builds fast, secure, custom-built websites for small businesses across Australia — to your design, on a stack that won't cost you a fortune to keep running.",{},true,"\u002Fservices\u002Fwebsites","New builds from $1,000 · fixes from $500",{"title":53,"description":54,"note":55,"plans":56},"Rough starting prices","Every project is quoted properly once we agree scope — these are honest starting points, not quotes.","Prices in AUD, excluding GST. Fixed quotes provided wherever scope is clear.",[57,67,77],{"title":58,"description":59,"price":60,"features":61,"button":65},"Performance fix","Targeted work on the site you already have.","From $500",[62,63,64],"Speed and mobile load improvements","Broken form or feature repairs","Before-and-after performance evidence",{"label":66,"to":13},"Start with a free audit",{"title":68,"description":69,"price":70,"tagline":71,"highlight":49,"features":72,"button":76},"New site or rebuild","A fresh, fast site built to your design.","From $1,000","Most popular",[73,74,75],"Up to five pages, built and deployed","Fast, secure, low-cost hosting","Working forms and handover docs",{"label":17,"to":18},{"title":78,"description":79,"price":80,"billingCycle":81,"features":82,"button":86},"Ongoing care","Stay looked after after launch.","From $59","\u002Fmonth",[83,84,85],"Updates and security reviews","Priority response when things break","Pay-as-you-go changes available",{"label":87,"to":18},"Ask about care plans",[89,90,91],"seo-optimisation","workflow-automation","contracting",[93,97,101,104],{"title":94,"icon":95,"body":96},"Website design and development that fits your business","i-heroicons-window","Most small business websites are either thrown together from a template or over-built on a platform that's expensive to maintain. I sit in the middle: proper web development, sized to what your business actually needs. If a designer has given you mockups, I'll build them faithfully. If you're starting from scratch, I'll guide you toward a clean, modern site that loads fast and is easy to update — without the agency runaround or the jargon.",{"title":98,"icon":99,"body":100},"Fixing and updating an existing website","i-heroicons-wrench-screwdriver","You don't always need to start over. A slow site, a broken contact form, an outdated design, or a hosting bill that keeps climbing can usually be fixed directly. I diagnose what's actually wrong — often your site looks fine on your own wifi but crawls on a customer's phone — and give you a clear path: a targeted fix, or an honest case for rebuilding if the foundation is the real problem.",{"title":102,"icon":37,"body":103},"Rebuilds without the agency overhead","If your current site is built on bloated WordPress with a dozen plugins and a hosting plan you're paying for twice, a rebuild often pays for itself. I move brochure sites onto fast, secure, low-cost hosting with the same content and an easier way to keep it current — so you spend less every month and lose fewer customers to a slow first impression.",{"title":105,"icon":106,"body":107},"Supported beyond launch","i-heroicons-shield-check","A website isn't \"done\" the day it goes live. Whether you want to take the keys and run it yourself or leave it with someone who checks in, I offer a simple care plan — updates, security reviews, and a quick response when something breaks — so your site stays fast and current instead of quietly rotting.",{"title":109,"description":110},"Small Business Website Design & Development — Sydney | Goodger Development","Sydney small business website design and development — new builds, fixes, and rebuilds. Fast, secure custom-built websites to your designs. Australia-wide.","services\u002Fwebsites","e_MJubTmFkkzZ4FLKNDhKKHkLEUUOXdnds5O5sxHvQI",{"id":114,"title":115,"body":6,"cta":116,"description":123,"extension":43,"meta":124,"navigation":125,"path":126,"seo":127,"serviceCards":130,"stem":169,"__hash__":170},"services\u002F2.services.yml","Services",{"title":117,"description":118,"links":119},"Not sure where to start?","Tell me what's going on — I'll point you at the right service, even if that's \"do nothing yet.\"",[120,121],{"label":12,"to":13,"size":14,"trailingIcon":15},{"label":17,"to":122,"size":14,"color":19,"variant":20,"trailingIcon":21},"\u002Fcontact","Plain-English technology services for Australian small businesses — websites, SEO, automation, AI tooling, custom software, and senior dev contracting. Sydney-based, Australia-wide.",{},false,"\u002Fservices",{"title":128,"description":129},"Web Development, SEO, Automation & AI Services — Sydney | Goodger Development","Small business websites, technical SEO, workflow automation, AI tooling, custom integrations, and white-label dev. Sydney-based senior engineer — plain English, fixed quotes.",[131,134,140,147,155,163],{"slug":45,"title":44,"description":132,"icon":46,"variant":45,"priceSignal":51,"ctaLabel":133},"Build a new site, fix what's broken, or rebuild without agency overhead. Fast, secure, and built to your designs.","Website services",{"slug":89,"title":135,"description":136,"icon":15,"variant":137,"priceSignal":138,"ctaLabel":139},"SEO optimisation","Technical SEO and Google visibility — speed, crawlability, and search presence. Not copywriting or link building.","seo","Free check · full audits from $99","SEO services",{"slug":90,"title":141,"description":142,"icon":143,"variant":144,"priceSignal":145,"ctaLabel":146},"Workflow automation","Connect your tools and cut the manual admin between email, forms, and job systems.","i-heroicons-cog-6-tooth","automation","Discovery from $400 · builds from $1,500","Automation services",{"slug":148,"title":149,"description":150,"icon":151,"variant":152,"priceSignal":153,"ctaLabel":154},"ai-tooling","AI tooling","Practical AI — draft reports, search your docs, and automate repeatable work. Safe adoption, human review built in.","i-heroicons-sparkles","ai","Scoped per project","AI services",{"slug":156,"title":157,"description":158,"icon":159,"variant":160,"priceSignal":161,"ctaLabel":162},"custom-software-integrations","Custom software & integrations","APIs, Shopify work, CRM connections, dashboards, and internal tools — when off-the-shelf doesn't fit.","i-heroicons-code-bracket","custom-software","Fixed scope or from $165\u002Fhr","Custom dev services",{"slug":91,"title":164,"description":165,"icon":166,"variant":91,"priceSignal":167,"ctaLabel":168},"Contracting & white-label","Senior dev delivery for designers and agencies — you keep the client, I handle the technical work.","i-heroicons-user-group","Partner rate $145\u002Fhr","Contracting services","2.services","5XoQ3tTozyBtX8r2jLZtI_wg7EHQIpZabmCsWq99_n4",{"id":172,"categories":173,"extension":43,"items":190,"meta":267,"stem":268,"__hash__":269},"faqs\u002Ffaqs.yml",[174,177,178,180,182,183,185,187],{"id":175,"label":176},"general","General",{"id":45,"label":44},{"id":137,"label":179},"SEO",{"id":144,"label":181},"Automation",{"id":152,"label":149},{"id":160,"label":184},"Custom software",{"id":91,"label":186},"Contracting",{"id":188,"label":189},"pricing","Pricing & working together",[191,195,199,203,207,211,215,219,223,227,231,235,239,243,247,251,255,259,263],{"question":192,"answer":193,"categories":194},"Are you a web design agency?","No. I'm a senior software engineer and technical strategist, not a design studio. I build to designs you or your designer supply, and I can help find or coordinate design help when you need it — but visual design itself isn't a service I sell.",[175,45],{"question":196,"answer":197,"categories":198},"Do you only work with Sydney clients?","I'm based in Sydney and prefer local work for discovery and handover, because meeting in person is the best way to understand how your business actually runs. That said, I work with clients right across Australia — audits, builds, automation, hosting, and ongoing support all run perfectly well remotely. Travel outside Sydney is quoted separately when it genuinely adds value.",[175],{"question":200,"answer":201,"categories":202},"What does a typical engagement look like?","Most start small — a free website check, a presence review, or a single well-defined fix. From there we scope the larger build or automation work once we both understand what's needed. I give fixed quotes wherever the scope is clear, so you're not signing up for open-ended hours.",[175,188],{"question":204,"answer":205,"categories":206},"How do I get started?","Start with a free website audit, or email sam@goodger.dev with your URL and a sentence about what's going wrong. I respond within 24 hours on business days, and I'll tell you honestly whether I'm the right person to help.",[175],{"question":208,"answer":209,"categories":210},"How are your prices structured?","Fixed scope wherever possible — you know the price before work starts. For discovery, advisory, or evolving work I bill hourly. Standard rate is $165\u002Fhr, with a $145\u002Fhr partner rate for agencies and referrers. All prices are in Australian dollars and exclude GST.",[188],{"question":212,"answer":213,"categories":214},"Why not just use WordPress for everything?","WordPress isn't the problem — overkill is. For a small brochure site, a WordPress install means hosting, plugins, and security updates you pay for twice over. I recommend the simplest stack that does the job, which is often fast static hosting. If your content workflow genuinely needs WordPress, I'll build and support it — priced for the real maintenance involved.",[45,175],{"question":216,"answer":217,"categories":218},"Can you fix my existing site, or do I need a full rebuild?","Often a targeted fix is all you need — a speed pass, a broken form, or a content update. Sometimes the foundation is the problem and a rebuild is cheaper over time. The free audit tells you which, with a rough cost for each path so you can decide.",[45],{"question":220,"answer":221,"categories":222},"Do you build accessible websites?","Accessible, responsive markup is just how I build — semantic HTML, keyboard navigation, sensible colour contrast, and readable structure. I don't sell standalone accessibility audits as a content-marketing product, but the sites I deliver are built to be used by everyone.",[45],{"question":224,"answer":225,"categories":226},"What's the difference between technical SEO and content SEO?","Technical SEO is whether Google can find, crawl, understand, and load your site — speed, structure, metadata, redirects, and indexation. Content SEO is the writing, keywords, and link building. I handle the technical side and can recommend trusted partners for content when you need it.",[137],{"question":228,"answer":229,"categories":230},"Will you guarantee I rank number one on Google?","No, and you should be wary of anyone who does. Rankings depend on factors no one controls. What I can do is fix the measurable technical problems holding you back and show you clear before-and-after evidence of the improvement.",[137],{"question":232,"answer":233,"categories":234},"Is the free website audit actually useful?","Yes — it's a real review by a senior engineer, not an automated score widget. For many small businesses it's enough to know exactly what to fix and roughly what it costs. Deeper presence research or hands-on fixes are scoped separately if you want them.",[137,175],{"question":236,"answer":237,"categories":238},"What's the difference between workflow automation and AI tooling?","Automation is reliable, rule-based plumbing — \"when this happens, do that.\" AI tooling adds judgement inside those workflows, like drafting, classifying, or summarising. They often ship together, but automation doesn't require AI to be useful, and most quick wins are pure automation.",[144,152],{"question":240,"answer":241,"categories":242},"What tools do you use for automation?","Whatever fits your existing stack — commonly automation platforms, serverless functions, and direct API connections. I don't lock you into a product or resell you a subscription; I solve the workflow and document how it works so you're never stuck.",[144],{"question":244,"answer":245,"categories":246},"Is AI safe for my business data?","It can be, with the right boundaries. We agree upfront what data can leave your systems, what stays private, and what needs a human to review before it reaches a customer. I build AI into workflows deliberately — not as a black box you have to trust blindly.",[152],{"question":248,"answer":249,"categories":250},"Isn't AI tooling just ChatGPT with extra steps?","The model is one component, not the product. Useful AI tooling wraps it in your data, your templates, and review steps — retrieval over your documents, drafting from your formats, and checks before anything goes out. That's the part that actually saves you time.",[152],{"question":252,"answer":253,"categories":254},"How small a project will you take on?","Small and well-defined is ideal — a single integration, a script, or one internal tool. What I avoid is vague \"build me an app\" work without clear requirements, because that's where budgets disappear.",[160],{"question":256,"answer":257,"categories":258},"Can you work alongside our existing developer or team?","Yes. Contracting and collaboration are part of what I do — clear scope and good communication matter far more than who owns the relationship. I'm happy to slot in on performance, integrations, or overflow work.",[160,91],{"question":260,"answer":261,"categories":262},"How does white-label and subcontracting work?","You own the client relationship; I deliver the technical work and invoice you B2B at the partner rate. Reports and builds can carry your branding by arrangement. A warm intro and early scoping make it run smoothly — don't wait until the night before launch.",[91],{"question":264,"answer":265,"categories":266},"Do you do design work for agencies?","No — that's your strength, not mine. Send me mockups, Figma files, or specs and I'll build them properly, flagging implementation issues early rather than quietly changing your design.",[91],{},"faqs","sLo2GrFlisW6vrKjYZ--DJtuleh1-pCW5PbChUR2xrk",1783331261582]