[{"data":1,"prerenderedAt":257},["ShallowReactive",2],{"service-custom-software-integrations":3,"services-index":97,"faqs":159},{"id":4,"title":5,"body":6,"cta":7,"deliverables":16,"description":36,"extension":37,"eyebrow":38,"faqCategory":39,"icon":40,"intro":41,"meta":42,"navigation":43,"path":44,"priceSignal":45,"pricing":46,"relatedServices":72,"sections":76,"seo":90,"showAuditCta":93,"slug":94,"stem":95,"variant":39,"__hash__":96},"servicePages\u002Fservices\u002Fcustom-software-integrations.yml","Custom software & integrations",null,{"title":8,"description":9,"links":10},"Got an integration problem?","Tell me which systems you're using and what isn't connecting — I'll let you know if it's feasible and what it would cost.",[11],{"label":12,"to":13,"size":14,"trailingIcon":15},"Get in touch","\u002Fcontact?service=custom-software-integrations","xl","i-heroicons-arrow-right",{"title":17,"description":18,"items":19},"What's included","Custom work, scoped to be genuinely useful.",[20,24,28,32],{"title":21,"description":22,"icon":23},"API development","REST and webhook integrations between the tools your business actually uses.","i-heroicons-link",{"title":25,"description":26,"icon":27},"Shopify work","Theme performance, Buy Button embeds, app connections, and scoped e-commerce fixes.","i-heroicons-shopping-bag",{"title":29,"description":30,"icon":31},"Forms and backends","Serverless endpoints, secure form handling, and light backend logic — without over-engineering.","i-heroicons-server-stack",{"title":33,"description":34,"icon":35},"Internal tools","Dashboards, configurators, and small products — scoped properly and built to last.","i-heroicons-squares-2x2","Custom software, APIs, Shopify work, CRM connections, dashboards, and internal tools — for when off-the-shelf software doesn't quite fit your business.","yml","Custom software","custom-software","i-heroicons-code-bracket","Sometimes the off-the-shelf product gets you ninety percent of the way and the last ten percent is the part that matters. That's where custom software and integrations come in. I'm a senior software engineer who builds custom-built tools, APIs, and integrations for Australian small businesses — properly scoped, built to last, and explained in plain English.",{},true,"\u002Fservices\u002Fcustom-software-integrations","Fixed scope where possible · from $165\u002Fhr",{"title":47,"description":48,"note":49,"plans":50},"Rough starting prices","Fixed scope where the requirements are clear; hourly for discovery and evolving work.","Prices in AUD, excluding GST. Most projects begin with a short scoping conversation.",[51,61],{"title":52,"description":53,"price":54,"tagline":55,"highlight":43,"features":56,"button":60},"Scoped project","Defined requirements, fixed price.","Fixed quote","When scope is clear",[57,58,59],"Integration, tool, or Shopify work","Agreed deliverables and timeline","Built, tested, and documented",{"label":12,"to":13},{"title":62,"description":63,"price":64,"billingCycle":65,"features":66,"button":70},"Hourly engineering","For discovery and evolving work.","From $165","\u002Fhour",[67,68,69],"Discovery and technical advisory","Collaboration with your team","Ongoing or open-ended work",{"label":71,"to":13},"Discuss your project",[73,74,75],"workflow-automation","websites","ai-tooling",[77,80,83,86],{"title":78,"icon":23,"body":79},"Make your systems talk to each other","Two tools that should share data but don't is one of the most common — and most fixable — problems I see. I build the API integrations and connections that move information automatically between the systems you rely on, so your store, your CRM, your accounting, and your forms all stay in sync without anyone re-typing anything.",{"title":81,"icon":27,"body":82},"Shopify and e-commerce work","If you're on Shopify and hitting the limits of themes and apps, custom work opens it back up — performance fixes, Buy Button embeds, app connections, and scoped behaviour changes that the standard setup won't do. The goal is a faster store that works the way you sell, not the way a template assumes you do.",{"title":84,"icon":35,"body":85},"Internal tools and small products","A simple dashboard, a configurator, a script that does in seconds what your team does in an hour — small internal tools can have an outsized impact when they're built around your real process. I scope these tightly so they're genuinely useful and don't turn into a runaway project.",{"title":87,"icon":88,"body":89},"Scoped properly, so budgets don't run away","i-heroicons-clipboard-document-check","The fastest way to waste money on software is to start without a clear scope. I'll push for well-defined requirements and fixed pricing wherever the work allows, and use hourly billing only for genuine discovery or evolving work. Greenfield \"build me an app\" ideas need a scoping conversation first — and I'll tell you honestly if it's worth doing.",{"title":91,"description":92},"Custom Software Development & Integrations — Sydney | Goodger Development","Custom software development and integrations for Australian small businesses — Shopify, APIs, CRM, forms, and internal tools. Sydney-based senior software engineer.",false,"custom-software-integrations","services\u002Fcustom-software-integrations","_qfAbRM6bYELTrk1kmvUKuwFHwLa4MVOSC4CPGtCpAg",{"id":98,"title":99,"body":6,"cta":100,"description":112,"extension":37,"meta":113,"navigation":93,"path":114,"seo":115,"serviceCards":118,"stem":157,"__hash__":158},"services\u002F2.services.yml","Services",{"title":101,"description":102,"links":103},"Not sure where to start?","Tell me what's going on — I'll point you at the right service, even if that's \"do nothing yet.\"",[104,108],{"label":105,"to":106,"size":14,"trailingIcon":107},"Free website audit","\u002Fcheck","i-heroicons-magnifying-glass-circle",{"label":12,"to":109,"size":14,"color":110,"variant":111,"trailingIcon":15},"\u002Fcontact","neutral","subtle","Plain-English technology services for Australian small businesses — websites, SEO, automation, AI tooling, custom software, and senior dev contracting. Sydney-based, Australia-wide.",{},"\u002Fservices",{"title":116,"description":117},"Web Development, SEO, Automation & AI Services — Sydney | Goodger Development","Small business websites, technical SEO, workflow automation, AI tooling, custom integrations, and white-label dev. Sydney-based senior engineer — plain English, fixed quotes.",[119,125,132,139,146,150],{"slug":74,"title":120,"description":121,"icon":122,"variant":74,"priceSignal":123,"ctaLabel":124},"Websites","Build a new site, fix what's broken, or rebuild without agency overhead. Fast, secure, and built to your designs.","i-heroicons-globe-alt","New builds from $1,000 · fixes from $500","Website services",{"slug":126,"title":127,"description":128,"icon":107,"variant":129,"priceSignal":130,"ctaLabel":131},"seo-optimisation","SEO optimisation","Technical SEO and Google visibility — speed, crawlability, and search presence. Not copywriting or link building.","seo","Free check · full audits from $99","SEO services",{"slug":73,"title":133,"description":134,"icon":135,"variant":136,"priceSignal":137,"ctaLabel":138},"Workflow automation","Connect your tools and cut the manual admin between email, forms, and job systems.","i-heroicons-cog-6-tooth","automation","Discovery from $400 · builds from $1,500","Automation services",{"slug":75,"title":140,"description":141,"icon":142,"variant":143,"priceSignal":144,"ctaLabel":145},"AI tooling","Practical AI — draft reports, search your docs, and automate repeatable work. Safe adoption, human review built in.","i-heroicons-sparkles","ai","Scoped per project","AI services",{"slug":94,"title":5,"description":147,"icon":40,"variant":39,"priceSignal":148,"ctaLabel":149},"APIs, Shopify work, CRM connections, dashboards, and internal tools — when off-the-shelf doesn't fit.","Fixed scope or from $165\u002Fhr","Custom dev services",{"slug":151,"title":152,"description":153,"icon":154,"variant":151,"priceSignal":155,"ctaLabel":156},"contracting","Contracting & white-label","Senior dev delivery for designers and agencies — you keep the client, I handle the technical work.","i-heroicons-user-group","Partner rate $145\u002Fhr","Contracting services","2.services","5XoQ3tTozyBtX8r2jLZtI_wg7EHQIpZabmCsWq99_n4",{"id":160,"categories":161,"extension":37,"items":177,"meta":254,"stem":255,"__hash__":256},"faqs\u002Ffaqs.yml",[162,165,166,168,170,171,172,174],{"id":163,"label":164},"general","General",{"id":74,"label":120},{"id":129,"label":167},"SEO",{"id":136,"label":169},"Automation",{"id":143,"label":140},{"id":39,"label":38},{"id":151,"label":173},"Contracting",{"id":175,"label":176},"pricing","Pricing & working together",[178,182,186,190,194,198,202,206,210,214,218,222,226,230,234,238,242,246,250],{"question":179,"answer":180,"categories":181},"Are you a web design agency?","No. I'm a senior software engineer and technical strategist, not a design studio. I build to designs you or your designer supply, and I can help find or coordinate design help when you need it — but visual design itself isn't a service I sell.",[163,74],{"question":183,"answer":184,"categories":185},"Do you only work with Sydney clients?","I'm based in Sydney and prefer local work for discovery and handover, because meeting in person is the best way to understand how your business actually runs. That said, I work with clients right across Australia — audits, builds, automation, hosting, and ongoing support all run perfectly well remotely. Travel outside Sydney is quoted separately when it genuinely adds value.",[163],{"question":187,"answer":188,"categories":189},"What does a typical engagement look like?","Most start small — a free website check, a presence review, or a single well-defined fix. From there we scope the larger build or automation work once we both understand what's needed. I give fixed quotes wherever the scope is clear, so you're not signing up for open-ended hours.",[163,175],{"question":191,"answer":192,"categories":193},"How do I get started?","Start with a free website audit, or email sam@goodger.dev with your URL and a sentence about what's going wrong. I respond within 24 hours on business days, and I'll tell you honestly whether I'm the right person to help.",[163],{"question":195,"answer":196,"categories":197},"How are your prices structured?","Fixed scope wherever possible — you know the price before work starts. For discovery, advisory, or evolving work I bill hourly. Standard rate is $165\u002Fhr, with a $145\u002Fhr partner rate for agencies and referrers. All prices are in Australian dollars and exclude GST.",[175],{"question":199,"answer":200,"categories":201},"Why not just use WordPress for everything?","WordPress isn't the problem — overkill is. For a small brochure site, a WordPress install means hosting, plugins, and security updates you pay for twice over. I recommend the simplest stack that does the job, which is often fast static hosting. If your content workflow genuinely needs WordPress, I'll build and support it — priced for the real maintenance involved.",[74,163],{"question":203,"answer":204,"categories":205},"Can you fix my existing site, or do I need a full rebuild?","Often a targeted fix is all you need — a speed pass, a broken form, or a content update. Sometimes the foundation is the problem and a rebuild is cheaper over time. The free audit tells you which, with a rough cost for each path so you can decide.",[74],{"question":207,"answer":208,"categories":209},"Do you build accessible websites?","Accessible, responsive markup is just how I build — semantic HTML, keyboard navigation, sensible colour contrast, and readable structure. I don't sell standalone accessibility audits as a content-marketing product, but the sites I deliver are built to be used by everyone.",[74],{"question":211,"answer":212,"categories":213},"What's the difference between technical SEO and content SEO?","Technical SEO is whether Google can find, crawl, understand, and load your site — speed, structure, metadata, redirects, and indexation. Content SEO is the writing, keywords, and link building. I handle the technical side and can recommend trusted partners for content when you need it.",[129],{"question":215,"answer":216,"categories":217},"Will you guarantee I rank number one on Google?","No, and you should be wary of anyone who does. Rankings depend on factors no one controls. What I can do is fix the measurable technical problems holding you back and show you clear before-and-after evidence of the improvement.",[129],{"question":219,"answer":220,"categories":221},"Is the free website audit actually useful?","Yes — it's a real review by a senior engineer, not an automated score widget. For many small businesses it's enough to know exactly what to fix and roughly what it costs. Deeper presence research or hands-on fixes are scoped separately if you want them.",[129,163],{"question":223,"answer":224,"categories":225},"What's the difference between workflow automation and AI tooling?","Automation is reliable, rule-based plumbing — \"when this happens, do that.\" AI tooling adds judgement inside those workflows, like drafting, classifying, or summarising. They often ship together, but automation doesn't require AI to be useful, and most quick wins are pure automation.",[136,143],{"question":227,"answer":228,"categories":229},"What tools do you use for automation?","Whatever fits your existing stack — commonly automation platforms, serverless functions, and direct API connections. I don't lock you into a product or resell you a subscription; I solve the workflow and document how it works so you're never stuck.",[136],{"question":231,"answer":232,"categories":233},"Is AI safe for my business data?","It can be, with the right boundaries. We agree upfront what data can leave your systems, what stays private, and what needs a human to review before it reaches a customer. I build AI into workflows deliberately — not as a black box you have to trust blindly.",[143],{"question":235,"answer":236,"categories":237},"Isn't AI tooling just ChatGPT with extra steps?","The model is one component, not the product. Useful AI tooling wraps it in your data, your templates, and review steps — retrieval over your documents, drafting from your formats, and checks before anything goes out. That's the part that actually saves you time.",[143],{"question":239,"answer":240,"categories":241},"How small a project will you take on?","Small and well-defined is ideal — a single integration, a script, or one internal tool. What I avoid is vague \"build me an app\" work without clear requirements, because that's where budgets disappear.",[39],{"question":243,"answer":244,"categories":245},"Can you work alongside our existing developer or team?","Yes. Contracting and collaboration are part of what I do — clear scope and good communication matter far more than who owns the relationship. I'm happy to slot in on performance, integrations, or overflow work.",[39,151],{"question":247,"answer":248,"categories":249},"How does white-label and subcontracting work?","You own the client relationship; I deliver the technical work and invoice you B2B at the partner rate. Reports and builds can carry your branding by arrangement. A warm intro and early scoping make it run smoothly — don't wait until the night before launch.",[151],{"question":251,"answer":252,"categories":253},"Do you do design work for agencies?","No — that's your strength, not mine. Send me mockups, Figma files, or specs and I'll build them properly, flagging implementation issues early rather than quietly changing your design.",[151],{},"faqs","sLo2GrFlisW6vrKjYZ--DJtuleh1-pCW5PbChUR2xrk",1783331262106]